ABC Leisure Group Ltd
Aims to be the leading provider of products and services associated with canal boats and holidays in the UK, with a mission to delight customers in everything they do so they will recommend and use them again.
The existing brochure had evolved over a number of years and was full of everything you needed know, but it was felt it needed updating to reflect the leading quality of the holidays and boats being offered. The brief was to make the brochure more user friendly and easier to navigate without cutting any information.
A complete re-design with a fresh clean look. Holidays were re-arranged so customers could select from certain areas and start points making it easier to plan their trips. We emphasised the routes by re-drawing the maps so journeys were easier to plan and made all of the key information clearer and easier to find and understand.
The Director and Marketing Manager said the brochures were fantastic. By January bookings were ahead of the previous year and still going strong. Customer feedback
was excellent and everyone had found the brochures easy to use and chose from. The end result reflected the better quality of boats and the holiday experience on offer from
ABC Leisure Group.