Sirane Food Packaging

The Company

Specialists in the manufacture of packaging and other products for a number of food, medical, industrial and horticultural applications.

The Challenge

Their existing presentation comprised an A5 plastic box which clipped together at one end enclosing a series of 80 single sided A5 leaflets. Sirane wanted a more effective way of presenting their corporate information without losing the flexibility of adding to the presentation as and when new products were launched. The plastic folder and inserts were costly to produce in terms of both print and the labour time taken to assemble them. Ideally Sirane wanted a better looking, easier to use presentation at a lower cost.

Our Solution

We explored a number of different formats for the brochure, looking into size and shape, paper type, weight, postage costs and special finishes. After some deliberation Sirane chose an A5 perfect bound book with a matt laminate to the cover and a pocket inside the back cover so they could add products and information as required.

The Results

The new book was a really professional slim-lined presentation which made it easier to take to exhibitions and cheaper to post. It was lower cost to produce and yet still gave the Sirane all the flexibility they needed as they could add new information into the pocket in the back. As well as looking good and being superbly functional it didn’t require any assembly so it was easy and quick for the sales team to use.